Blinc Agency Blog

When I’m checking out a company’s social media presence, I can’t help but cringe when I see a pixilated logo, or one that doesn’t fit within the avatar. If you upload an image that’s too large or too small, sites like Twitter will render the image for you, often distorting the integrity of your company’s logo or mark. It’s important to be conscious of different formats and dimensions in order to maintain a consistent brand identity across all social media platforms. When your company looks professional, your customers notice. They’re able to connect with your brand better and take you more seriously. 

Here are some companies who didn’t get it right:

This is a great opportunity to brush up on your technical skills. After all, your avatar may determine whether or not your profile is worth a follow. Give them something to talk about! 

Twitter
Twitter went a little avatar crazy. We recommend creating a 128x128 px file, but make sure the contents of that photo look good at the smaller sizes as well. (This means zoom in on your face or for a business, use your mark rather than your full logo.)

48x48 px – This version is displayed on your mini feed when you’re logged in. This avatar gets shown the most, so make it count. Your followers see this version when you tweet.

73x73 px – This version is displayed on your profile page when viewed by someone who’s NOT logged in. This is probably the least displayed version, but still important.

128x128 px – This version is displayed on your profile page when viewed by someone who IS logged in. This makes it the second most important version.

Facebook Fanpage
If you haven’t upgraded to the new Timeline, what are you waiting for? 

200x200 px - This version is displayed in the small square located in the bottom left corner of your Timeline image. Don’t force a rectangular logo here; it may get ugly. Try using your company’s mark or symbol instead.

850x315 px - This version is the rectangle displayed at the top of your fanpage. A crisp, clean logo will look great here, but it can get a little boring. We recommend displaying an image that represents your brand. (Examples: Company mascot, company’s office view, company slogan, or a witty statement that expresses the attitude of your brand.)

LinkedIn Company Page
Keep it professional and clean. Your next employee or business deal may be from a lead you received on LinkedIn.

100x60 px - This is for the standard rectangle logo that will be displayed to the left of your company’s Overview.

50x50 px - This is for the square logo used in the network updates. This is another great spot to display your company mark or symbol. 

LinkedIn Personal Page
If you’re an admin of your company page, you have a personal LinkedIn profile too. When company owners and employees have it together, it gives your company more credibility.

80x80 px - This is your professional headshot, or profile picture. You can upload a JPG, GIF or PNG file (File size limit is 4 MB).

Pinterest
By this point, you’ve probably fallen for Pinterest and are currently under its spell. There’s no sense in looking at a blurry avatar if you’re constantly on this platform.

160x160 px - This version is displayed as your profile picture at the top of your profile page.

Tumblr 
Reblog this post if you find it useful. 

64x64 px - This version is displayed in the upper left corner of your dashboard. It is the same size on your Tumblog where the list of your posts and notifications display.

Foursquare
We used to rock this game in elementary school. Is your avatar rocking Foursquare on the web?

75x75 px - This version will be displayed next to your check-ins. 

Skype
When video chat isn’t the answer, hide behind your clean, crisp company logo or profile picture.

96x96 px - This version will be displayed when you’re chatting to clients or contractors, or when you’re closing a deal in your pajamas.

What other platforms are you using that we didn’t cover? If you can, post the avatar dimensions!

If you need some help, connect with us on Twitter and we’ll be happy to answer your questions.

- N